My SEO consulting practice is focused on technical strategy and solving complex site bottlenecks. I do not offer simple optimization tasks. Instead, I help businesses navigate migrations, recover from core update drops, and resolve technical indexing issues.
I build my consulting workflow on transparency and data-driven decisions. Here, you will find the exact guides, frameworks, and playbooks I use to audit websites and grow organic revenue.
Over the years I had plenty of SEO projects from small businesses to enterprise (in collaboration with other SEOs) and from publishing websites to ecommerce websites. As in life, some were successful and some failed.
Due to a certain context, I asked myself what were the reasons that make a project a failure and why other projects keep growing in time, no matter what animals Google is unleashing from the cage.
So far, here are the main reasons that I managed to find:
Execution involves standard tasks like content writing or link acquisition. Consulting is technical and strategic. I focus on diagnosing crawling bottlenecks, planning migrations, and defining organic roadmaps.
Medium and large websites (such as e-commerce portals, publishers, and real estate networks) that face organic traffic stagnation or are planning major migrations. Learn more about my work on the SEO Projects page.
I track KPIs like non-branded organic traffic growth and organic landing page volume. If you want to understand how I manage client campaigns, read my guide on SEO Freelancing models.
