Successful SEO projects are built on strict execution and risk mitigation. In my consulting career, I have managed complex migrations and campaigns. I know that if one development piece fails, the entire strategy falls apart.
This section shares my workflows, checklists, and blueprints. These tools are designed to keep your developers aligned and prevent execution failures.
Over the years I had plenty of SEO projects from small businesses to enterprise (in collaboration with other SEOs) and from publishing websites to ecommerce websites. As in life, some were successful and some failed.
Due to a certain context, I asked myself what were the reasons that make a project a failure and why other projects keep growing in time, no matter what animals Google is unleashing from the cage.
So far, here are the main reasons that I managed to find:
Development execution is the primary bottleneck. If recommendations sit in a PDF instead of code, the project fails. I mitigate this by working directly with client developers. See my technical workflows on the SEO Consulting page.
I use structured spreadsheets to track deliverables and developer tasks. If you want to know how to structure your freelance operation, read my SEO Freelancing guide.
