Freelancing in SEO requires deep hands-on experience and solid business workflows. In my career, I transitioned from simple execution tasks to technical advisory roles. I believe a freelancer must act as a trusted advisor, not just an order-taker.
Here, I share my personal guidelines on client communication, contract management, and workflows. These resources will help you run a professional and sustainable freelance business.
Over the years I had plenty of SEO projects from small businesses to enterprise (in collaboration with other SEOs) and from publishing websites to ecommerce websites. As in life, some were successful and some failed.
Due to a certain context, I asked myself what were the reasons that make a project a failure and why other projects keep growing in time, no matter what animals Google is unleashing from the cage.
So far, here are the main reasons that I managed to find:
Master technical audits and reporting first. You must also learn client onboarding and project management. Check my workflow guides on the SEO Projects page.
I recommend value-based retainer models instead of hourly rates. This aligns your pricing with client business growth. Learn more about my consulting philosophy on the SEO Consulting section.
