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SEO Reporting

SEO reporting is the most essential element in keeping a consulting collaboration transparent. A professional report does not just present numbers. It places data in a context so stakeholders can make business decisions.

Most automation tools export basic charts without commentary. In my consulting practice, I avoid this generic approach. I design custom dashboards that separate brand spikes from pure organic growth. In this section, you will find my reporting templates and executive workflows.

Apr 6, 2020    |       5 comments

Real Estate SEO: Queries Segmentation in Data Studio

As I mentioned in the previous article on Data Studio SEO Dashboard, one advantage of Data Studio is that it allows you to personalize your existing data with custom dimensions and segment the data based on them. This is where the real power of Data Studio starts to show.

The inspiration for this model is this great article by Lee Hurst (in fact, this is the article that has shown me the beauty and flexibility of Data Studio and motivated me on creating my own SEO Dashboards). Because for almost a decade my freelancing practice had a major part of Real Estate SEO (United States/ Canada/ Dubai /Romania), this was the vertical where I first saw the opportunity to use this model of query segmentation in my SEO reporting process.

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Mar 31, 2020    |       11 comments

Advanced SEO Dashboard in Google Data Studio

From the start, this is not an entry-level article on how to create an SEO Dashboard report using Data Studio. There are already a few well-organized guides to get you started with Data Studio in SEO (that helped me A LOT in the early days), and here are a few to get you started:

This is an article meant to give inspiration for medium to advanced professionals but also for business owners/marketers looking for an advanced SEO Dashboard in Data Studio to add to their SEO reporting model.

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Questions about SEO reporting:

 

Why is custom SEO reporting essential?

It builds trust. If a client receives an automated PDF of raw metrics, they will not understand the value you create. Custom dashboards highlight specific KPI progress. Explore my templates on the SEO Dashboard page.

What metrics are mandatory in an SEO report?

You must track non-branded organic clicks, page-level impressions, and organic landing page growth. I also include speed performance metrics in my custom Looker Studio dashboards. Check my connector guides on the Looker Studio tag page.

Should I include an executive summary?

Yes. Always attach a written summary explaining the patterns and actions taken. Raw, uninterpreted charts can lead to misunderstandings.