Articles about:

SEO Dashboard

A customizable SEO dashboard is a mandatory tool in my consulting workflow. Without one, tracking performance is slow, and reporting to clients lacks transparency. I have designed these resources based on over a decade of building custom dashboards for diverse client niches.

Most standard tools display raw data without context. In my practice, I have found that basic dashboards suffer from three major issues:

Data without context: You see numbers but miss the relationships and bigger trends.
Ugly presentation: Sending standard tool screenshots looks unprofessional to stakeholders.
Rigid structures: Generic templates fail to track custom KPIs or adapt to your specific workflow.

To solve this, I build advanced SEO dashboards using Looker Studio and Google Sheets. On this page, you will find my custom templates and real-world examples (like my query segmentation model for real estate) to help you build reports that clients actually understand.

Apr 6, 2020 |

5 comments

Real Estate SEO: Queries Segmentation in Data Studio

As I mentioned in the previous article on Data Studio SEO Dashboard, one advantage of Data Studio is that it allows you to personalize your existing data with custom dimensions and segment the data based on them. This is where the real power of Data Studio starts to show.

The inspiration for this model is this great article by Lee Hurst (in fact, this is the article that has shown me the beauty and flexibility of Data Studio and motivated me on creating my own SEO Dashboards). Because for almost a decade my freelancing practice had a major part of Real Estate SEO (United States/ Canada/ Dubai /Romania), this was the vertical where I first saw the opportunity to use this model of query segmentation in my SEO reporting process.

Mar 31, 2020 |

12 comments

Advanced SEO Dashboard in Google Data Studio

From the start, this is not an entry-level article on how to create an SEO Dashboard report using Data Studio. There are already a few well-organized guides to get you started with Data Studio in SEO (that helped me A LOT in the early days), and here are a few to get you started:

This is an article meant to give inspiration for medium to advanced professionals but also for business owners/marketers looking for an advanced SEO Dashboard in Data Studio to add to their SEO reporting model.

data studio dashboards SEO Dashboard SEO Reporting

Questions about SEO dashboards:

How do you create an advanced SEO dashboard?

I start by defining the client’s custom KPIs (like organic landing page growth). Then, I connect Search Console and Analytics to Looker Studio. You can copy my free Data Studio SEO dashboard template to use my layout.

What elements should customizable SEO dashboards include?

They must include 13-month YoY trends, segmented non-branded queries, page-level keyword distribution (focusing on page 2 “low-hanging fruits”), and a tool to monitor keyword cannibalization.

What are some good seo reporting dashboard examples?

In my portfolio, I share my Real Estate SEO dashboard. It uses query segmentation to group search terms by intent, allowing you to see how search behavior maps to properties.

Are free tools enough to build a custom SEO dashboard?

Absolutely. I use a combination of Google Sheets (for historical data storage beyond 16 months) and Looker Studio. This stack is free, highly flexible, and outperforms most premium reporting tools.