Articles about:

data studio dashboards

I use Looker Studio dashboards to translate raw SEO metrics into clear business insights. When Google first launched Data Studio, I searched for templates but found them rigid, ugly, or overloaded with useless data. To solve this, I designed my own visualization systems.

In my workflow, I combine Google Sheets with Looker Studio. This allows me to bypass the 16-month data limits of Search Console and build comparison reports that clients actually read. In this section, you will find my custom templates and setup guides.

Apr 6, 2020 |

5 comments

Real Estate SEO: Queries Segmentation in Data Studio

As I mentioned in the previous article on Data Studio SEO Dashboard, one advantage of Data Studio is that it allows you to personalize your existing data with custom dimensions and segment the data based on them. This is where the real power of Data Studio starts to show.

The inspiration for this model is this great article by Lee Hurst (in fact, this is the article that has shown me the beauty and flexibility of Data Studio and motivated me on creating my own SEO Dashboards). Because for almost a decade my freelancing practice had a major part of Real Estate SEO (United States/ Canada/ Dubai /Romania), this was the vertical where I first saw the opportunity to use this model of query segmentation in my SEO reporting process.

Mar 31, 2020 |

11 comments

Advanced SEO Dashboard in Google Data Studio

From the start, this is not an entry-level article on how to create an SEO Dashboard report using Data Studio. There are already a few well-organized guides to get you started with Data Studio in SEO (that helped me A LOT in the early days), and here are a few to get you started:

This is an article meant to give inspiration for medium to advanced professionals but also for business owners/marketers looking for an advanced SEO Dashboard in Data Studio to add to their SEO reporting model.

data studio dashboards SEO Dashboard SEO Reporting

Questions about Looker Studio dashboards:

Is Looker Studio free to use?

Yes. Looker Studio is a free tool provided by Google. It connects natively to Google Search Console and Analytics without extra costs.

How do I build a custom Looker Studio SEO dashboard?

Define your core KPIs first. Then connect your Search Console property and map your layout. You can start with my free SEO Dashboard templates to save time.

What are the data limits of Looker Studio?

Looker Studio does not store historical data. To track patterns over years, I recommend backing up your Search Console data in Google Sheets. Learn more about my method in the SEO Reporting guidelines.