A hoarder of tools, frameworks, AI models, workflows, prompts, and agents. Every single day, someone posts a new method, a new skill, a new way to “do SEO in 2025.”
But here’s what’s almost always missing: the results.
A long time ago, things were simple. You do this, you get that. Or you do this, and you don’t get that, which was equally worth talking about. People shared what worked and what didn’t. You learned, the industry moved forward.
Back then, nobody was selling the method. The method was yours. What you showed the world were results, rankings, traffic, and revenue. The method stayed in the background because that’s where your edge was.
Now the method IS the product. And nobody seems to care what it actually produces.
My feed is full of agents, frameworks, analysis workflows, and AI skill stacks. Everyone looks smart. Everyone looks busy. But has anyone moved the needle? Has anyone avoided serious losses from the Google updates? Does anyone’s data actually look good?
This has real consequences.
New people in SEO, and even experienced ones, are developing anxiety. They feel pressure to catch up on the latest model, agent, and workflow. Meanwhile, their clients are waiting. Clients are confused, too. They read about this stuff and ask about it because they don’t want to look like fools. And to keep those clients, practitioners keep talking about shiny broken things instead of doing the actual work.
The system has flipped. You used to pay for results, and the method came with it. Now you pay for the method, and the results are nobody’s problem.
Since you are a hoarder of methods, here is a bonus method for you.
Instead of jumping on the next shiny thing artificially inflated by paid or clueless influencers just so you can add it to your toolbox, open your current workflow. Find something you do periodically that annoys you so much it has become a bottleneck. Fire up a model of your choice (and I hope it is not an OpenAI one), describe the problem, and look for a solution. It might be a script. It might be a skill. It might be a new workflow. But it will be yours, and it will solve an actual problem.
Now you have a win. You saved time, which gives you a chance to get better at your job. You learned something real. You have something with practical application in your world instead of an AI-slop-generated skill with 20k stars on GitHub and zero relevance to anything you actually do.
That is how you move the needle. Not by hoarding. By solving.